Marketing
Marketing put everything up and change things constantly, let people see the size and progress. CONSTANT BETA! Blogging, stuff that is local, provide some sort of benefit to bring people there so you can sell them on the space, like a local hackaday
Ignite phoenix would be huge for us. Submission Deadline is Friday, October 2nd I think it has to be Jjjjjeremy, who is passionate and already has his talk down pat