Talk:Business Plan
NEEDS
I've got a lot of the 'poetry' written, though feel free to go through and make edits you feel necessary. What we need comes down to some hard research and brainstorming.
INDUSTRY - need numbers, overall trends, specifically what and who are the players in this DIY market
- make subscriptions over last several years
- makerfaire attendence over last several years, number of maker faires held
- defcon / ccck attendence over last years--are we really hackers though?
- diy tv? like bob vila? what else?
- art?
- music?
- vocational schools? like evit?
- sparkfun, adafruit, etc? growth?
- other hackerspaces growth?
- Lowes, Ace, Home Depot, Harbor Freight?
- ?
TARGET MARKET - need numbers, specifically who and how many are the DIYers we are targeting
- engineers (ieee) who need to work on their prototype
- high schools within x miles who don't have shop programs
- colleges disenfranchised
- home tinkerer/hobbyist
- FRC participants
- ?
MARKETING PLAN-how do we reach our previously established market
- presentations at high schools and colleges - free
- magazines - make, craft, nuts and volts, circuit cellar, machinist magazines? How much?
- flyers and costumes for art walks?-how much?
- google adwords? how much?
- ?
Industry Brainstorming
Techshop Just opened San Fran and" New York, Detroit and San Jose, California locations are coming soon, the company says." stopping the franchise model, Re opening the Portland franchise and taking over the north carolina franchise:
http://www.wired.com/gadgetlab/2011/03/techshop-san-francisco-video/
http://blog.oregonlive.com/siliconforest/2010/04/techshop_portland_goes_chapter.html
http://techshop.ws/ts_sanjose.html
http://techshop.ws/ts_detroit.html
Sparkfun
- 1,000,000 widget! 3/14 http://www.sparkfun.com/news/566
- over 10+ million in revenue
Adafruit
- Over 1+ million in revenue
BeagleBoard
- over 1 million in revenue
Arduino
- over 150K sold
- over 1 million in revenue
LiquidWare
- over 1+ million in revenue
Makerbot
- over 1 million in revenue
Makershed
- over 1+ million in revenue
Parallax
- Over 1+ million in revenue
http://www.slideshare.net/adafruit/open-source-hardware-foo-camp-east-2010-3995472
Make Magazine
- January 2005 first issue 60,000 first year http://www.nytimes.com/2005/06/12/opinion/12sun3.html?_r=1
- Guaranteed paid circulation: 125,000
- Total readership: 250,000
- Distribution: 300,000
- http://makezine.com/advertise/
Makerfaire
- 2006 San Mateo 22,000
- 2007 Bay Area 45,000, Austin TX
- 2008 San Mateo 65,000 people, Austin Tx
- 2009 Bay Area 78,000, New York, Detroit, UK Newcastle upon Tyne, Rhode island
- 2010 North Carolina, Detroit, New York, Bay Area attendance estimated 160,000 http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBYQFjAA&url=http%3A%2F%2Fmakezine.com%2Fimages%2Fadvertise%2FSellSheets2010-MakerFaire.pdf&rct=j&q=makerfaire%20attendence&ei=Imd-TYf0CY71rAHYvqDmBQ&usg=AFQjCNE3GyvCtALBIJmC5XKHvP7MVizmUg&sig2=CExASrwXBGq6hOqMM9HxGw&cad=rja
- 2011 UK, San Mateo, North Carolina, Vancouver, Detroit, New York
Hackerspaces
- Hackerspaces by the numbers--Interesting if not academic and slightly messy
http://extreme.ajatukseni.net/2010/07/19/hackerspaces-members-and-involvement-survey-study/
Marketing Plan Brainstorming
Mechanical Engineers--there is SAE mag, Invention & Techonology Mag and SciAM
Castoffs
Still like this stuff even though it doesn't fit currently:
- We reject cubicles, offices, partitions, and silos.
- We are a community workshop which promotes Do-It-Yourself science and education and prides ourselves on application -in addition- to theory.