Talk:Business Plan: Difference between revisions
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MARKET | TARGET MARKET - need numbers, specifically who and how many are the DIYers we are targeting | ||
*engineers (ieee) who need to work on their prototype | *engineers (ieee) who need to work on their prototype | ||
*high schools within x miles who don't have shop programs | *high schools within x miles who don't have shop programs | ||
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MARKETING PLAN-how do we reach our previously established market | |||
*presentations at high schools and colleges - free | *presentations at high schools and colleges - free | ||
*magazines - make, craft, nuts and volts, circuit cellar, machinist magazine? How much? | *magazines - make, craft, nuts and volts, circuit cellar, machinist magazine? How much? | ||
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*google adwords? how much? | *google adwords? how much? | ||
*? | *? | ||
=Industry Brainstorming= | =Industry Brainstorming= | ||
Revision as of 20:39, 14 March 2011
NEEDS
I've got a lot of the 'poetry' written, though feel free to go through and make edits you feel necessary. What we need comes down to some hard research and brainstorming.
INDUSTRY - need numbers, overall trends, specifically what and who are the players in this DIY market
- make subscriptions over last several years
- makerfaire attendence over last several years, number of maker faires held
- defcon / ccck attendence over last years--are we really hackers though?
- diy tv? like bob vila? what else?
- art?
- vocational schools? like evit?
- sparkfun, adafruit, etc? growth?
- other hackerspaces growth?
- ?
TARGET MARKET - need numbers, specifically who and how many are the DIYers we are targeting
- engineers (ieee) who need to work on their prototype
- high schools within x miles who don't have shop programs
- colleges disenfranchised
- home tinkerer/hobbyist
- ?
MARKETING PLAN-how do we reach our previously established market
- presentations at high schools and colleges - free
- magazines - make, craft, nuts and volts, circuit cellar, machinist magazine? How much?
- flyers and costumes for art walks?-how much?
- google adwords? how much?
- ?
Industry Brainstorming
Sparkfun
- 1,000,000 widget! 3/14 http://www.sparkfun.com/news/566
- over 10+ million in revenue
Adafruit
- Over 1+ million in revenue
BeagleBoard
- over 1 million in revenue
Arduino
- over 150K sold
- over 1 million in revenue
LiquidWare
- over 1+ million in revenue
Makerbot
- over 1 million in revenue
Makershed
- over 1+ million in revenue
Parallax
- Over 1+ million in revenue
http://www.slideshare.net/adafruit/open-source-hardware-foo-camp-east-2010-3995472
Make Magazine
- January 2005 first issue 60,000 first year http://www.nytimes.com/2005/06/12/opinion/12sun3.html?_r=1
- Guaranteed paid circulation: 125,000
- Total readership: 250,000
- Distribution: 300,000
- http://makezine.com/advertise/
Makerfaire
- 2006 San Mateo 22,000
- 2007 Bay Area 45,000, Austin TX
- 2008 San Mateo 65,000 people, Austin Tx
- 2009 Bay Area 78,000, New York, Detroit, UK Newcastle upon Tyne, Rhode island
- 2010 North Carolina, Detroit, New York, Bay Area attendance estimated 160,000 http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBYQFjAA&url=http%3A%2F%2Fmakezine.com%2Fimages%2Fadvertise%2FSellSheets2010-MakerFaire.pdf&rct=j&q=makerfaire%20attendence&ei=Imd-TYf0CY71rAHYvqDmBQ&usg=AFQjCNE3GyvCtALBIJmC5XKHvP7MVizmUg&sig2=CExASrwXBGq6hOqMM9HxGw&cad=rja
2011 UK, San Mateo, North Carolina, Vancouver, Detroit, New York
Hackerspaces
- Hackerspaces by the numbers--Interesting if not academic and slightly messy
http://extreme.ajatukseni.net/2010/07/19/hackerspaces-members-and-involvement-survey-study/
Castoffs
Still like this stuff even though it doesn't fit currently:
- We reject cubicles, offices, partitions, and silos.
- We are a community workshop which promotes Do-It-Yourself science and education and prides ourselves on application -in addition- to theory.