Talk:Business Plan

Still like this stuff even though it doesn't fit currently:

Idea

We reject cubicles, offices, partitions, and silos.

We are a community workshop which promotes Do-It-Yourself science and education and prides ourselves on application -in addition- to theory.

NEEDS

I've got a lot of the 'poetry' written, though feel free to go through and make edits you feel necessary. What we need comes down to some hard research and brainstorming.

INDUSTRY - need numbers, overall trends, specifically what and who are the players in this DIY market

• make subscriptions over last several years
• makerfaire attendence over last several years, number of maker faires held
• defcon / ccck attendence over last years--are we really hackers though?
• diy tv? like bob vila? what else?
• art?
• vocational schools? like evit?
• sparkfun, adafruit, etc? growth?
• other hackerspaces growth?
• ?

MARKET ANALYSIS - need numbers, specifically who and how many are the DIYers we are targeting

• engineers (ieee) who need to work on their prototype
• high schools within x miles who don't have shop programs
• colleges disenfranchised
• home tinkerer/hobbyist
• ?

Marketing Plan-how do we reach our previously established market

• presentations at high schools and colleges - free
• magazines - make, craft, nuts and volts, circuit cellar, machinist magazine? How much?
• flyers and costumes for art walks?-how much?
• google adwords? how much?
• ?

Industry Brainstorming

Sparkfun

• 1,000,000 widget! 3/14 http://www.sparkfun.com/news/566
• over 10+ million in revenue

Adafruit

• Over 1+ million in revenue

BeagleBoard

• over 1 million in revenue

Arduino

• over 150K sold
• over 1 million in revenue

LiquidWare

• over 1+ million in revenue

Makerbot

• over 1 million in revenue

Makershed

• over 1+ million in revenue

Parallax

• Over 1+ million in revenue

http://www.slideshare.net/adafruit/open-source-hardware-foo-camp-east-2010-3995472

Make Magazine

• January 2005 first issue 60,000 first year http://www.nytimes.com/2005/06/12/opinion/12sun3.html?_r=1
• Guaranteed paid circulation: 125,000
• Total readership: 250,000
• Distribution: 300,000
• http://makezine.com/advertise/

Makerfaire

• 2006 San Mateo 22,000
• 2007 Bay Area 45,000, Austin TX
• 2008 San Mateo 65,000 people, Austin Tx
• 2009 Bay Area 78,000, New York, Detroit, UK Newcastle upon Tyne, Rhode island
• 2010 North Carolina, Detroit, New York, Bay Area attendance estimated 160,000 http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBYQFjAA&url=http%3A%2F%2Fmakezine.com%2Fimages%2Fadvertise%2FSellSheets2010-MakerFaire.pdf&rct=j&q=makerfaire%20attendence&ei=Imd-TYf0CY71rAHYvqDmBQ&usg=AFQjCNE3GyvCtALBIJmC5XKHvP7MVizmUg&sig2=CExASrwXBGq6hOqMM9HxGw&cad=rja

2011 UK, San Mateo, North Carolina, Vancouver, Detroit, New York

Hackerspaces

• Hackerspaces by the numbers--Interesting if not academic and slightly messy

http://extreme.ajatukseni.net/2010/07/19/hackerspaces-members-and-involvement-survey-study/