Talk:Business Plan: Difference between revisions
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Still like this stuff even though it doesn't fit currently: | Still like this stuff even though it doesn't fit currently: | ||
=Idea= | =Idea= | ||
We reject cubicles, offices, partitions, and silos. | We reject cubicles, offices, partitions, and silos. | ||
| Line 8: | Line 6: | ||
=NEEDS= | |||
I've got a lot of the 'poetry' written, though feel free to go through and make edits you feel necessary. What we need comes down to some hard research and brainstorming. | |||
INDUSTRY - need numbers, overall trends, specifically what and who are the players in this DIY market | |||
*make subscriptions over last several years | |||
*makerfaire attendence over last several years, number of maker faires held | |||
*defcon / ccck attendence over last years--are we really hackers though? | |||
*diy tv? like bob vila? what else? | |||
*art? | |||
*vocational schools? like evit? | |||
*sparkfun, adafruit, etc? growth? | |||
*other hackerspaces growth? | |||
*? | |||
MARKET ANALYSIS - need numbers, specifically who and how many are the DIYers we are targeting | |||
*engineers (ieee) who need to work on their prototype | |||
*high schools within x miles who don't have shop programs | |||
*colleges disenfranchised | |||
*home tinkerer/hobbyist | |||
*? | |||
Marketing Plan-how do we reach our previously established market | |||
*presentations at high schools and colleges - free | |||
*magazines - make, craft, nuts and volts, circuit cellar, machinist magazine? How much? | |||
*flyers and costumes for art walks?-how much? | |||
*google adwords? how much? | |||
*? | |||
=Industry Brainstorming= | |||
Sparkfun | Sparkfun | ||
1,000,000 widget! 3/14 http://www.sparkfun.com/news/566 | *1,000,000 widget! 3/14 http://www.sparkfun.com/news/566 | ||
over 10+ million in revenue | *over 10+ million in revenue | ||
Adafruit | Adafruit | ||
Over 1+ million in revenue | *Over 1+ million in revenue | ||
BeagleBoard | BeagleBoard | ||
over 1 million in revenue | *over 1 million in revenue | ||
Arduino | Arduino | ||
over 150K sold | *over 150K sold | ||
over 1 million in revenue | *over 1 million in revenue | ||
LiquidWare | LiquidWare | ||
over 1+ million in revenue | *over 1+ million in revenue | ||
Makerbot | Makerbot | ||
over 1 million in revenue | *over 1 million in revenue | ||
Makershed | Makershed | ||
over 1+ million in revenue | *over 1+ million in revenue | ||
Parallax | Parallax | ||
Over 1+ million in revenue | *Over 1+ million in revenue | ||
http://www.slideshare.net/adafruit/open-source-hardware-foo-camp-east-2010-3995472 | *http://www.slideshare.net/adafruit/open-source-hardware-foo-camp-east-2010-3995472 | ||
Make Magazine | Make Magazine | ||
Guaranteed paid circulation: 125,000 | * January 2005 first issue 60,000 first year http://www.nytimes.com/2005/06/12/opinion/12sun3.html?_r=1 | ||
Total readership: 250,000 | *Guaranteed paid circulation: 125,000 | ||
Distribution: 300,000 | *Total readership: 250,000 | ||
http://makezine.com/advertise/ | *Distribution: 300,000 | ||
*http://makezine.com/advertise/ | |||
Makerfaire | Makerfaire | ||
2006 San Mateo 22,000 | *2006 San Mateo 22,000 | ||
2007 Bay Area 45,000, Austin TX | *2007 Bay Area 45,000, Austin TX | ||
2008 San Mateo 65,000 people, Austin Tx | *2008 San Mateo 65,000 people, Austin Tx | ||
2009 Bay Area 78,000, New York, Detroit, UK Newcastle upon Tyne, Rhode island | *2009 Bay Area 78,000, New York, Detroit, UK Newcastle upon Tyne, Rhode island | ||
2010 North Carolina, Detroit, New York, Bay Area attendance estimated 160,000 http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBYQFjAA&url=http%3A%2F%2Fmakezine.com%2Fimages%2Fadvertise%2FSellSheets2010-MakerFaire.pdf&rct=j&q=makerfaire%20attendence&ei=Imd-TYf0CY71rAHYvqDmBQ&usg=AFQjCNE3GyvCtALBIJmC5XKHvP7MVizmUg&sig2=CExASrwXBGq6hOqMM9HxGw&cad=rja | *2010 North Carolina, Detroit, New York, Bay Area attendance estimated 160,000 http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBYQFjAA&url=http%3A%2F%2Fmakezine.com%2Fimages%2Fadvertise%2FSellSheets2010-MakerFaire.pdf&rct=j&q=makerfaire%20attendence&ei=Imd-TYf0CY71rAHYvqDmBQ&usg=AFQjCNE3GyvCtALBIJmC5XKHvP7MVizmUg&sig2=CExASrwXBGq6hOqMM9HxGw&cad=rja | ||
2011 UK, San Mateo, North Carolina, Vancouver, Detroit, New York | 2011 UK, San Mateo, North Carolina, Vancouver, Detroit, New York | ||
Hackerspaces | |||
Hackerspaces by the numbers | *Hackerspaces by the numbers--Interesting if not academic and slightly messy | ||
Interesting if not academic and slightly messy | |||
http://extreme.ajatukseni.net/2010/07/19/hackerspaces-members-and-involvement-survey-study/ | http://extreme.ajatukseni.net/2010/07/19/hackerspaces-members-and-involvement-survey-study/ | ||
Revision as of 20:31, 14 March 2011
Still like this stuff even though it doesn't fit currently:
Idea
We reject cubicles, offices, partitions, and silos.
We are a community workshop which promotes Do-It-Yourself science and education and prides ourselves on application -in addition- to theory.
NEEDS
I've got a lot of the 'poetry' written, though feel free to go through and make edits you feel necessary. What we need comes down to some hard research and brainstorming.
INDUSTRY - need numbers, overall trends, specifically what and who are the players in this DIY market
- make subscriptions over last several years
- makerfaire attendence over last several years, number of maker faires held
- defcon / ccck attendence over last years--are we really hackers though?
- diy tv? like bob vila? what else?
- art?
- vocational schools? like evit?
- sparkfun, adafruit, etc? growth?
- other hackerspaces growth?
- ?
MARKET ANALYSIS - need numbers, specifically who and how many are the DIYers we are targeting
- engineers (ieee) who need to work on their prototype
- high schools within x miles who don't have shop programs
- colleges disenfranchised
- home tinkerer/hobbyist
- ?
Marketing Plan-how do we reach our previously established market
- presentations at high schools and colleges - free
- magazines - make, craft, nuts and volts, circuit cellar, machinist magazine? How much?
- flyers and costumes for art walks?-how much?
- google adwords? how much?
- ?
Industry Brainstorming
Sparkfun
- 1,000,000 widget! 3/14 http://www.sparkfun.com/news/566
- over 10+ million in revenue
Adafruit
- Over 1+ million in revenue
BeagleBoard
- over 1 million in revenue
Arduino
- over 150K sold
- over 1 million in revenue
LiquidWare
- over 1+ million in revenue
Makerbot
- over 1 million in revenue
Makershed
- over 1+ million in revenue
Parallax
- Over 1+ million in revenue
- http://www.slideshare.net/adafruit/open-source-hardware-foo-camp-east-2010-3995472
Make Magazine
- January 2005 first issue 60,000 first year http://www.nytimes.com/2005/06/12/opinion/12sun3.html?_r=1
- Guaranteed paid circulation: 125,000
- Total readership: 250,000
- Distribution: 300,000
- http://makezine.com/advertise/
Makerfaire
- 2006 San Mateo 22,000
- 2007 Bay Area 45,000, Austin TX
- 2008 San Mateo 65,000 people, Austin Tx
- 2009 Bay Area 78,000, New York, Detroit, UK Newcastle upon Tyne, Rhode island
- 2010 North Carolina, Detroit, New York, Bay Area attendance estimated 160,000 http://www.google.com/url?sa=t&source=web&cd=1&ved=0CBYQFjAA&url=http%3A%2F%2Fmakezine.com%2Fimages%2Fadvertise%2FSellSheets2010-MakerFaire.pdf&rct=j&q=makerfaire%20attendence&ei=Imd-TYf0CY71rAHYvqDmBQ&usg=AFQjCNE3GyvCtALBIJmC5XKHvP7MVizmUg&sig2=CExASrwXBGq6hOqMM9HxGw&cad=rja
2011 UK, San Mateo, North Carolina, Vancouver, Detroit, New York
Hackerspaces
- Hackerspaces by the numbers--Interesting if not academic and slightly messy
http://extreme.ajatukseni.net/2010/07/19/hackerspaces-members-and-involvement-survey-study/